Our customers are mindful of the quality and nourishment of food they offer their pets, which is why we've added Alpha Spirit to the premium product range at Groves garden centre in Bridport.

With options for both cats and dogs "the Alpha Spirit brand strives to promote the well-being and natural feeding of pets, by offering a collection of products which are balanced to provide them with the optimum natural diet, to closely resemble the one they would have enjoyed in the wild".

It's easy to say premium pet food ranges are better for your furry friends, but what exactly do we mean by that?  Benefits for your dogs and cats include healthier skin and coat, a strong body and loads of boundless energy.  With limited additives and natural ingredients, pet owners also report improved digestion performance after transitioning their animals to Alpha Spirit - and the cartons are also 100% recyclable too so eco-friendly packaging as well.

TO INTRODUCE THIS NEW RANGE WE'RE OFFERING PRIVILEGE CARD HOLDERS A 15% DISCOUNT OFF FULL PRICE WHILE STOCKS LAST.  
SIGN UP ONLINE FOR YOUR PRIVILEGE CARD HERE 

Chat to Pet Department Manager Jo in-store to find out more or browse the full range online.  If you're signed in and have a loyalty card with Groves the website will automatically apply 15% off across the Alpha Spirit range.

What's the difference between premium pet food and supermarket brands?

The differences between premium pet food offerings such as Alpha Spirit and supermarket brands often come down to ingredient quality, nutritional value, and production standards.

Key distinctions include:

1. Ingredients: Premium brands typically use higher-quality, whole ingredients. This means more real meat, fewer fillers (like maize or soya), and no artificial preservatives, colours, or flavours.

2. Nutritional Content: Premium pet foods are often formulated to meet specific nutritional needs, with a better balance of proteins, fats, vitamins, and minerals. They may also include functional ingredients like probiotics or omega fatty acids for overall health.

3. Production Standards: Higher-end brands usually follow stricter manufacturing processes, ensuring better safety and quality control. This might involve sourcing ingredients from reputable suppliers and using more rigorous testing methods.

4. Flavour and Palatability: Premium foods often prioritise taste, as they may be formulated to be more appealing to pets, which can be important for picky eaters.

5. Brand Philosophy: Many premium brands emphasise a commitment to pet health and wellness, often reflecting a philosophy of holistic or natural pet care.

6. Price: Premium pet foods generally come at a higher price point, which reflects their quality and ingredient sourcing.

In contrast, supermarket brands often focus on affordability and mass production, which can lead to compromises in these areas.

How to choose the right food for your pet?

This is a comprehensive question, and choosing the right food for your pet will depend on their age, breed, size, and dietary requirements.

The Alpha Spirit range of pet food prioritises health, offering options that are grain-free, gluten-free, and free from meat meals, among others. However, for pets with specific health conditions or dietary needs, it's best to consult your vet if you're uncertain.

Is it difficult to transition pets to a premium pet food range?

Switching to a new food should be carried out gradually to minimise upset.  Begin with a ratio of about 25% new food to 75% old food and slowly increase the new food over the course of around four weeks.  Monitor closely for any digestive issues or changes in appetite.  Don't forget you can slow the transition down if you think your pet needs more time to adjust.  

Once you've made the switch, stay consistent with feeding habits and monitor weight and health to make sure you're feeding your pet the correct amount for optimal health.